Wonderland 1.5 (INFocus campaign)

I get the impression that there is mixed opinions on whether or not Wonderland 2 would be positive at this time, and whether the DAO would approve of it or not. Although I am much so for it to go ahead, I wish to come with an alternative idea, that possibly could please both crowds.

As the topic title might hint towards, I propose a campaign focused solely for INF. The primary goal would be to increase INF position in the market of LSTs with use of $CLOUD incentives, but also handle a few other aspects in the process.

  1. A concern I have seen in regards to going ahead with Wonderland 2 is further diluting the circulating supply. This is a fair concern. Running a second season would likely mean another 10% of float being distributed. I personally am in the camp of thinking increasing float (circulating supply) is a healthy thing given the current low float, but it has to be done right. By that I mean;
  • A good portion of the added supply needs to end up in the pockets of current holders, to limit the degree of dilution. This could be done by ensuring that holding $CLOUD serves a central role in the campaign/point program, and/or by simply reserving a portion of new tokens towards stakers/holders.
  • It has to be effective in what its set out to do / being spent to achieve. It has to be net positive for existing holder base. If diluting token holders by giving out 10% additional CLOUD supply leads to increased token unit value, naturally people will be supportive of it.

Rather than setting aside 10% for a Wonderland 2, you could use a fraction of that and still see results for a “INF only” campaign rather than all/many other Sanctum LSTs. Thus diluting concerns arent as big, and as long as its done in a manner where its value add for current holders it shouldnt be a reason to not go ahead with it.

  1. A argument for why Wonderland would be good is the simple fact that a large number of users miss Wonderland 1, and feel as if it is already over due. This could possibly satisfy those for the time being, before a proper Wonderland 2 makes more sense to pursue, and take off some pressure off doing second season earlier than whats best. The expectations for this should not be as high as some have for Wonderland 2, but I am sure the team (theyre more creative than me on this front) can include some stuff that would please the crowd who very much misses the Wonderland 1 experience. Somewhat inspired by a mix of pets from back then, and the vote impact of ASR, you could make a short list of INF related “tasks” that earn you a reward, eg. “Deposit INF into Kamino multiply” to earn a “Kamino badge” that serves as a multiplier/boost in the campaign.

  2. Theres also a growing opinion that something should be done about increasing the mindshare for INF (the product) and CLOUD (the token), with the belief that markets are overlooking both of these, partially because the awareness isnt near as high as it could be. I think this sort of campaign would not only give INF the conditions for rapid growth, but first signs of CLOUD utility implementations. This is an area where you can get very creative, but generally I think its an opportunity to give improve the synergy between INF and CLOUD. Whether its something as easy as CLOUD held/staked playing a part in the rate of incentives during this temporary campaign, or something more technical and permanent as adding a fifth layer of yield for INF;

  • Inflation + MEV + Block Rewards + Trading Fees + CLOUD BONUS (where cloud bonus represents the additional yield you earn from a share of revenue going towards INF, which is distributed based on CLOUD holdings, eg. 100 INF held with minimum of X amount of CLOUD unlocks your pro rata share of a reserves % of revenue). A creative way to give revenue share to CLOUD holders through INF. The campaign would basically give Sanctum a platform to put utility onto a token where its been a big request.
  1. Another reason for why I think a INF campaign would be nice is theres been a lot of progress on the defi integrations since Wonderland 1, most recently Kamino multiply. I think with this campaign you could showcase exactly that, while also really taking the spotlight in various products to further improve the position INF has. It is the best performing LST, and I think more people would come to see that over the campaign, who will be sticky users/TVL by the time campaign ends.

Some shorter points / ideas that can be considered:

  • Incentives should be in sCLOUD rather than CLOUD.
  • The campaign shouldnt run for long. Would rather have a shorter campaign with “loud” incentives rather than stretching it out over a long period that makes the incentive have little effect.
  • If there is as of now, not an intention to reward INF TVL post S1 retroactively, I would like to see that being done here one way or another, as a means of “capital earnestness”. Whether that be a % of the total campaign supply going towards past INF TVL, or some meaningful reward for wallets that met a certain criteria to be considered “Loyal/earnest INF user”
  • I want the vast majority of the incentive program, if not all, to be transparent and upfront. Dont open the door for people to speculate and get unreasonable expectations. Much to learn from how ASR distribution was met vs Wonderland S1. The people frustrated with ASR rewards were those who in reality only had themselves to blame, and majority was very pleased despite it being linear, cause they didnt enter with the hopes of their 1,000 CLOUD turning into 10,000 CLOUD.

I have more few more points that I could add, but I would like to keep it short as this is more so just meant to spark a discussion and for others to come with ideas of their own

2 Likes

Reposting my reply here.

If there is a cap I think % it is okay.
Also love the Kamino pet approach.
Maybe s2 could play a role also in enlarging the Sanctum market. Who knows…

I think you are on point but I feel like there needs to be a balance. Doesn’t have to feel like there is no room for new people because these guys have too much cloud and will get huge % of the tokens that will be dropped.

Not sure if boost needs to be exclusive for scloud or needs to include cloud. Saying that cause probably after the airdrop that will increase sell pressure as cloud won’t have its multiplier utility anymore. So we agree here.

Sometimes I am just thinking of something that might sound weird…
Why are airdrops a one off event. It is satisfying ofc… But creates huge sell pressure at once creating a domino effect forcing people to sell so they don’t lose their holdings value.
That’s my main fear regarding S2. Sell pressure.

Exploring making S2 a more long period thing with multiple smaller drops during couple of months might be also a thing to consider. Getting rid of the farmers in the first rounds somehow would be beneficial. Not sure how though just some food for though as this is the main issue for most airdrops.

Think about it.
Introduce more people to INF though incentivising with Cloud drops every some time. Get more I’m the next than you did at the first if you keep holding it (and stake it) as it gives you a multiplier (basically incentive to hold your airdrop). Basically drops could be 5 for example and get progressively larger if you stake your tokens.
This way people who enter are not gatekeeped by us because what matters if if you stake the drop you got.

Wormhole had a daily $W claim.
Pyth Network has weekly distribution.
Alphafi does quarterly drops of a portion.
Bonk does a daily accrual and you can leave you principal staked amount and claim the rewards daily.

There are so many different mechanisms for sclaiming and many different results. I think we should concentrate on the goal forvstaking, then the mechanism Sanctum should use will be clear.

Are we trying to get more participation in Governance?
Are we trying to increase demand for INF or Cloud?
Etc…?

1 Like

We are trying to grow INF while giving cloud to the correct people, who will most likely be involved in governance

So interesting. Everyone is still trying to grow. Ive been having sinilar cinversatikns across Web 3 for several different services and products.

First question is identify a goal, in word and with numbers.
Increasing price of a coin isnt alway increasing the amount of Holders. But sometime it is exactly about increasing the amount of holders that creates more demand and raises prices.

So i have yet to see real numbers to be thrown out into the discussion threads. Once we decide on obectives, and have numbers to target (approximately, because we are a Community not the Excutives), then i bet you the discussions will explode on how to get there. With a way to measure progress and we will be igniting a rocket and mooning shortly after.

2 Likes

I agree here. I think there needs to be some defined goals for sure. If there is nothing to reach for we will surely fall.

This is solid thinking. Really appreciate how much care and nuance you put into this. Honestly, I vibe with a lot of it.

An INFocus campaign feels like a great middle path right now. It keeps momentum alive and gives us space to be creative without triggering the same dilution concerns tied to a full S2. And it puts the spotlight on INF right when it’s earning it. We’ve seen huge strides in DeFi integrations, and this is the moment to help people really see it.

Totally with you on rewarding earnest behavior. That’s what builds trust, not just hype, but actual alignment. And using sCLOUD for rewards? Hell yeah. That’s a small detail with big impact.

This could be the kind of focused, clean campaign that scratches the itch for those waiting on S2, without rushing it. And if we layer in some real INF<>CLOUD synergy, it covers the coupling concerns I’ve expressed, and helps bring the 2 together as a pair. Each will garner attention for the other.

All-in-all, I’m in favor of developing this campaign idea, and other campaigns. :folded_hands:

1 Like
1 Like

I believe it’s an excellent idea.
It’s important to strategically align the launch of Farm Wonderland 2 so that, following the conclusion of ASR 2, holding and staking $CLOUD continues to be appealing due to the incentives from Wonderland 2.
I’m confident that combining ASR with Wonderland 2 could increase our TVL by another billion.

1 Like