The release of the validator LST product https://x.com/sanctumso/status/1898126493198565463 massively expands the range of LSTs available which now means Sanctum has a discovery problem. Plenty of people, even the most earnest of Clouds, will have never heard of most of these.
Not to mention there’s an onboard to solve as well as we need validators to engage with their LSTs.
Yet we know from the pump.fun experience (the most profitable crypto app in history) that more tokens = more usage.
So I want to propose a marketing program akin to another wonderland but focused solely on the long tail of LSTs and activating more usage.
It would also give the community something to focus on while Sanctum does more core development work. And take the pressure off releasing Season 2 Wonderland too early.
What follows is not a strict design, just a suggestion of the general framework of a campaign.
A 4 month campaign to earn points for CLOUD rewards.
How to earn
- hold a minimum amount of an LST to earn points. You earn by holding more LSTs rather than holding more of an LST. The incentive is to hold as many LSTs as possible
- boost points available by posting about LSTs. You only get one post qualifying for each LST. So you can’t just post about INF or bonkSOL endlessly. This again encourages width not depth. I envisage some sort of “submit post” feature on each LST page so people can see easily which LSTs they’ve submitted posts for. Extra points if you post about an LST you hold.
- onboard an LST. Big bonus for onboarding a new LST. This one I’m less sure what the mechanism should be but I think probably the basic referral pathway is best. Referral codes likely work combined with filling out a form to submit to Sanctum.
Love to hear people’s feedback and alternative design suggestions.
There’s a lot of energy in the Sanctum community without a lot of outlets as we wait for Season 2. Hopefully something like this could help keep people engaged whilst also directly growing the core product.