This is one of a series of posts about small marketing campaign ideas. Looking to get some feedback to refine and see if it's able to get to a proposal stage.
The idea is to have some more regular voting, on stuff that is easy to judge with price up or down, so that we can see more voting in general.
We now have a heap of LST providers on Sanctum, I think we should run a campaign on Sanctum socials to find the best pets from the validators.
It’s pretty simple. Sanctum becomes a “we rate dogs” account on their socials (only for more than just dogs) for a few weeks and validators can submit their photos of their pets to be featured and rated.
And in “we rate dogs” style these should be all very high ratings.
Along with featuring a pet Sanctum also can link to the validator home page on Sanctum.
Allocate some amount of CLOUD to all participants to encourage as many pets as possible to be “rated”.
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This sounds super fun. Could holders also submit their pets, or did you mean only the validators can?
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Just validators. Ties each post back to a sanctum product that way.
Whilst fun, i don’t see a lot of upside letting the community submit posts
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Ah ok. Then this would be a way to draw more attention to validators. Creative!
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I’m still trying to get some momentum behind this to see if we can get it to vote proposal stage.
It will need to have someone from Sanctum marketing to coordinate (don’t think this is something that can be delegated to a community member) so that support is a stop-go here.
Is there anything else anyone thinks this needs to give it push?
Or maybe lack of engagement so far IS the data here and it’s not viable.
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now THERE’s an idea. Maybe. It would narrow the participation here but it might work to be a better hook.
Maybe there’s a community angle where you could have validators nominate to have people submit ideas for mascots?
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In order to try to move this along, I’m going to throw out a proposed campaign structure for this.
Please give any and all feedback you have on any of the components below. They’re not set in stone at all, just want to give some clear objectives to see if we can get any sustained interest.
Validator pets proposed campaign
Funding
120K CLOUD - 100K for validators, 20K for community incentives
How
8 week campaign.
Every week validators submit their pets to be featured in on the Sanctum X account via the X community. We’ll limit each round to 4 or 5 pets. Each post links back to the validator account on Sanctum and their X account to help promote their LST.
People vote on each pet by liking, commenting on and sharing the posts. Posts with the most views win.
Pick a winner and a runner up each week. Winning validator isn’t eligible for the promo any more. Runners up can still enter.
Pick a couple of community accounts to reward each week from the comments.
Conditions
Validators must have at least 5K CLOUD staked for rewards
Community must have at least 500 CLOUD staked for rewards
MAYBE: have people have to post a Solana wallet domain (i.e., cloud4eva.sol, clouds.wen) in their comment in order to quality. Saves time having to DM people on X and it removes a lot of spammers because none of them want to spend the 10-20 bucks to buy a domain.
Outcomes
Grow the Sanctum X account and X community group
Grow a better relationship with validators
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Sanctum got it’s hold by being a fun protocol, with Wonderland. I’m totally on board with campaigns that follow that suite.
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Just posting here to see if there’s any interest from anyone in getting this further developed
